The world is undergoing rapid changes. These changes are remarkably influencing the ways we communicate. The marketing and communication industries, in particular, are experiencing some very complex dynamics. The concept of "creative economy" has gained popularity recently. We have been using digital content as a...
Dekada në të cilën jetojmë është dekadë ndryshimesh, përshtatjeje ndaj komunikimit digjital, sofistikimi të marketingut dhe të të gjithë profesionistëve në industrinë krijuese dhe të komunikimit; sidoqoftë, ndryshimi në epokën që po vjen do të ndodhë me shpejtësinë e dritës. Ballkani po kthehet në vatër të...
Likewise other previous important events in history have brought about great changes, the Covid-19 pandemic, among other things, has profoundly changed our relation to work and, of course, how we work. Shifting from working at the office to working at home, shifts, or other settings outside...
Approaching the end of a dynamic decade, marked by extraordinary developments in the technology and communication field, many opportunities have become tangible and real even for the Albanian people. Access to information and therefore to education, makes us world citizens as much as our fellow...
Every day we instinctively read and interpret signs, symbols, trademarks, either consciously or subconsciously. Thus, brands emerged with the aim of identifying and improving the fulfillment of people and business needs. However, brands and their meanings lie in certain cultural and historical contexts, hence making them...
By GERTON BEJO, CEO at Vatra Agency Owing to the great development of the Internet, social media, telephony and technology of information and communication as a whole, like many other industries even the advertising industry has been and is undergoing a redevelopment process in the last...
Vatra Agency, a registered trademark of V Advertising, one of the first agencies in Albania, is now an important regional factor in the field of design, marketing, and communication. Besides its successful cooperation in the Balkans and Eastern Europe, Vatra Albania has established a representative...
In an interview for “Monitor“, the weekly economic profile magazine, the Vatra CEO answered a series of questions related to the dynamics of the advertisement market over the past year and what is expected in the year that just started. According to Gerton Bejo, CEO of the...