By Gerton Bejo, Founder & CEO of Vatra Agency The smallest ideas and the people behind them can bring a masterpiece to life if they are continually recognized and supported. In a global, ever-moving world, creativity is essential. To think beyond tradition, as well as...
Gerton Bejo, Founder and CEO of VATRA Agency Hi AI! Is there a way to refuse technology? If so, is it welcomed? There is only one answer to these two questions: No! Technology is everywhere and in anything. What you should do is take control of it...
“I sail in the sunset trip, I’m a bit of a king…” This is how one of the latest songs of the American band Red Hot Chili Peppers begins, and although it has a different theme, it makes you think about the present as an...
The 5th Western Balkans Digital Summit will be held in Prishtina on September 21st and 22nd, 2022. The Summit will take place at Emerald Convention Center. This big event will discuss the great importance of digital marketing for the commercial growth of companies and individuals in...
The world is undergoing rapid changes. These changes are remarkably influencing the ways we communicate. The marketing and communication industries, in particular, are experiencing some very complex dynamics. The concept of "creative economy" has gained popularity recently. We have been using digital content as a...
Dekada në të cilën jetojmë është dekadë ndryshimesh, përshtatjeje ndaj komunikimit digjital, sofistikimi të marketingut dhe të të gjithë profesionistëve në industrinë krijuese dhe të komunikimit; sidoqoftë, ndryshimi në epokën që po vjen do të ndodhë me shpejtësinë e dritës. Ballkani po kthehet në vatër të...
Likewise other previous important events in history have brought about great changes, the Covid-19 pandemic, among other things, has profoundly changed our relation to work and, of course, how we work. Shifting from working at the office to working at home, shifts, or other settings outside...
Approaching the end of a dynamic decade, marked by extraordinary developments in the technology and communication field, many opportunities have become tangible and real even for the Albanian people. Access to information and therefore to education, makes us world citizens as much as our fellow...
Every day we instinctively read and interpret signs, symbols, trademarks, either consciously or subconsciously. Thus, brands emerged with the aim of identifying and improving the fulfillment of people and business needs. However, brands and their meanings lie in certain cultural and historical contexts, hence making them...
By GERTON BEJO, CEO at Vatra Agency Owing to the great development of the Internet, social media, telephony and technology of information and communication as a whole, like many other industries even the advertising industry has been and is undergoing a redevelopment process in the last...